'Creativity is "A process needed for problem solving…not a special gift enjoyed by a few but a common ability possessed by most people." - Jones 1993'

Steve Jobs believed "Creativity is just connecting things, when you ask creative people how they did something, they feel a little guilty because they really didn't do it, they just saw something. It seemed obvious to them after while". I believe this relates similarly to Jones 1993 quote, as both agree to a structure in which involves a stumbling issue/problem which is then solved through (in media text) a new or existing convention sourced from the creator. However the main difference between the two are that Jones believed it was a 'common ability' whereas Jobs believed that only the people deemed 'creative' could connect the ideas together. 

In favour of Jones belief there could be a common denominator that concludes in a small number of 'elite' creative people even though the mass population have the ability to create the same. This could be narrowed down to the resources of the creator. Albert Einstein said "The secret to creativity is knowing how to hide your sources" which suggests that sources are the main factor to be successful. In my foundation portfolio technology resources were extremely important for me to create my own music magazine (MM). Being able to have access to many media websites via the Internet I could research heavily into existing media texts, for example when researching NME magazines I found one article which used the convention of text repetition on the front cover taking up the background behind the main cover image. Other conventions such as Mastheads, cover lines and Star image picture placements  allowed me to develop these existing ideas to create something different, for example using the NME text repetition along with the front close up star image taken from Kerrang's issue on 'Hayley Williams' I could develop a hybrid front cover of previous successful material in the form of my own artist and story lines.

Resources such as blogger throughout both my foundation and advanced portfolio allowed me to track my progress online, giving me a digital scrapbook to look back at my own developments and reflect on draft versions of my music magazine, album digipak and album poster to find ways of improving and to find ways of having continuity across products where needs be. For example I needed to use a common factor through my three products in my advanced portfolio and when editing my final product (music video) I could look back at my digipak and poster and find conventions I could take through which in this case was the black and white colour scheme and scrawny handwriting font. Other technological resources such as iMovie and FinalCutPro allowed me to edit my Music video (at advanced level) to a high quality, whereas someone without the equipment and software would struggle to finish with the same result. 

I believe that creativity is a hybridised skill, joined with skills such as organisation and determination which may influence the final product. For example when creating my music video I needed to fully plan the amount of different shots to take, types of shots, actors of the band, media equipment such as camera rent and tripod and finally location and clothing. Without this planning my final product would not have been as successful and wouldn't have correctly used existing conventions of other media products. Also I found with my draft music video I made many mistakes with the organisation of equipment and time. Through determination I could fix these issues and limit mistakes on my final shooting to create the best product possible. Overall I agree with Jones quote that many people have the skill of creativity but different skills and opportunities within the creators environment challenge what text and quality of text can be created.